co-branded goods的問題,透過圖書和論文來找解法和答案更準確安心。 我們找到下列推薦必買和特價產品懶人包
另外網站Co-Branding - Meaning, Strategies and Benefits也說明:Co -branding is a marketing arrangement to utilize multiple brand names on a single product or service. Basically, it involves combining two or more ...
國立彰化師範大學 企業管理學系 白凢芸、林哲鵬所指導 林子庭的 聯名環保商品之品牌配適度與知覺價值對品牌形象及購買意願之影響 (2021),提出co-branded goods關鍵因素是什麼,來自於品牌聯名、環保意識、知覺價值、購買意願。
而第二篇論文國立臺灣大學 商學研究所 黃俊堯所指導 陶永益的 Omni-Channel商業模式研究 – 以美國、台灣服飾業為例 (2021),提出因為有 全通路、新零售、OMO、Omni-channel、服飾零售、零售發展的重點而找出了 co-branded goods的解答。
最後網站4 Powerful Co-Branding strategies used by Top Companies to ...則補充:Co -Branding is a strategy where two or more brands come together to introduce a new product or service to the market. As a result, the brands combine their ...
聯名環保商品之品牌配適度與知覺價值對品牌形象及購買意願之影響
為了解決co-branded goods 的問題,作者林子庭 這樣論述:
品牌聯名在行銷市場中已漸漸成為受歡迎的銷售手法,許多品牌之間建立跨界聯名活動去達成彼此雙贏的效果。藉由品牌聯名活動,擴大自身的品牌客群,然而,除了品牌聯名的熱潮大量興起,環保意識也在各個企業中備受重視,許多企業開始以「永續」為目標去努力實踐, 許多品牌也開始加入環保永續的團隊。但是先前的研究比較少探討到跨界品牌聯名中環保意識對於知覺價值及購買意願的影響。本研究以消費者的觀點,主要在探討兩個品牌做品牌聯名後,品牌配適度以及產品配適度的提升是否會影響知覺價值,以及知覺價值的提升是否會影響消費者的購買意願及消費者對品牌的形象。本研究分別加入環保意識以及認知需求兩個調節變數,以曾經購買過兩品牌的消費
者以及學生族群為研究對象,並且透過問卷的方式去做調查,本研究共發放300份問卷,經過扣除無效問卷20份後,有效問卷共回收了280份,並以SPSS的敘述性統計、信效度分析等方法去做驗證,研究結果顯示出,產品及品牌配適度對知覺價值有顯著影響;知覺價值對品牌形象及消費者購買意願也有正向顯著影響;環保意識對品牌配適度存在顯著的調節關係,而環保意識在產品配適度上並未存在顯著的調節效果,認知需求也不存在於顯著的調節效果。在研究建議與管理意涵上,本研究針對不同享樂型產品及功能型產品提出建議,並且提出如何提升消費者的環保意識,以行動及實體做法帶動消費者對於環保意識的認知、消費者對產品及品牌的配適度以及品牌的形
象,在日後相關行銷產業要進行環保品牌的聯名活動時,可以提供於相關產業參考,並且有效地提升市場的競爭力。
Omni-Channel商業模式研究 – 以美國、台灣服飾業為例
為了解決co-branded goods 的問題,作者陶永益 這樣論述:
透過智慧型行動裝置,消費者得以隨時隨地展開其購物流程,實體與虛擬通路之間的界線將逐漸模糊甚至消失,無縫的購物體驗將有助於提升消費者的忠誠度與價值,而受到2020年Covid-19疫情的影響,前往實體通路的可能性大幅降低,許多人轉以數位的方式搜尋、瀏覽、購買商品,疫情後,實體門市再次開放,但隨著人們消費習慣的改變,線上線下都已納入其購物流程當中,全通路的發展速度將大幅提升,因此,全通路對於服飾業者是未來重要的發展趨勢之一。本研究以個案研究法為主,對於美國與台灣的服飾產業之全通路發展與現象進行探討、分析、歸納與統整。本研究結果發現美國與台灣雖然在零售、電子商務的發展上有較相似的歷程,但在全通路的
發展上,美國服飾業者於全通路的策略發展上較為全面且多元,而台灣目前僅位於全通路的起步階段,因此針對全通路發展策略上之差異,本研究對台灣的服飾業者在未來發展的方向上提出實務建議,期望未來台灣服飾產業的全通路發展將更加快速與豐富。
想知道co-branded goods更多一定要看下面主題
co-branded goods的網路口碑排行榜
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#1.8 Winning Examples of Co-Branding Partnerships To Inspire ...
This tactic can work well for nearly any co-branding strategy, from hosting a contest to launching a brand new joint product (both discussed later). 於 blog.wishpond.com -
#2.How to Create a Co-Branded CPG Product in 2022 | Parsnip
Truly, creating a co-branded CPG product is that unicorn of partnership marketing. It involves so many pieces working miraculously together, ... 於 parsnip.me -
#3.Co-Branding - Meaning, Strategies and Benefits
Co -branding is a marketing arrangement to utilize multiple brand names on a single product or service. Basically, it involves combining two or more ... 於 www.mbaknol.com -
#4.4 Powerful Co-Branding strategies used by Top Companies to ...
Co -Branding is a strategy where two or more brands come together to introduce a new product or service to the market. As a result, the brands combine their ... 於 bootcamp.uxdesign.cc -
#5.CO-BRANDING: WHO WINS - CORE
Co - branding is a strategy that strives to capture the synergism of combining two well-known brands into a third, unique branded product (Rao and Ruekert, ... 於 core.ac.uk -
#6.What Is Co-branding? - Airfocus
Co -branding is a form of partnership, where two companies or brands share their brand names, logos, etc., on one project, one product, or one piece of software. 於 airfocus.com -
#7.To partner or not? A study of co-branding partnership and ...
Examples of co-branding in the sport industry include Adidas's collaboration with luxury fashion brand Stella McCartney, Puma with Ferrari, ... 於 www.emerald.com -
#8.The Ultimate Guide to Co-Branding - eBrandBuilders
Co -branding is specifically for brand partnerships that result in a new product or service being offered. Co-marketing refers to when brands share marketing ... 於 ebrandbuilders.com -
#9.The ins and outs of co-branding - World Trademark Review
This occurs when two (or more) brands either market a new product or service bearing both marks combined as a single mark (a classic example is ... 於 www.worldtrademarkreview.com -
#10.Why Co-Branded Apparel Partnerships Are So Successful
A co-branded partnership is a business relationship in which two or more businesses work on a product launch or campaign together. The right ... 於 scrappyapparel.com -
#11.Co-branding In The Luxury Industry - The Drum
Co -branding has become an important strategy for marketeers across ... more brands with the objective to create a unique product co-signed ... 於 www.thedrum.com -
#12.13 Examples of Successful Co-Branding Partnerships - Up-Rev
Our Company Our Capabilities Our Work Everyone has loyalties to their favorite brands, but there's a good chance your favorite products are the result of ... 於 up-rev.com -
#13.71% of Consumers Enjoy Co-Branding Partnerships ...
71% of Consumers Enjoy Co-Branding Partnerships, Encouraging More Companies to Market Products Together. New data from Visual Objects ... 於 www.prnewswire.com -
#14.What is co-branding? Definition and examples - IONOS
Co -branding, also known as brand cooperation, refers to the temporary collaboration of several, but usually only two, brands to market a joint ... 於 www.ionos.com -
#15.What is co-branding? How online businesses can work together
Definition: Co-branding is any situation where two or more brands share space on a product, advertisement, or any other promotional or business offerings. 於 www.bigcommerce.com -
#16.The complete guide to co-branding for businesses - vCita
Co -branding, also known as a brand partnership, is a branding strategy where two or more brands come together to promote or produce a product or service. This ... 於 www.vcita.com -
#17.Co-branding - Wikipedia
Product -based co-branding is a marketing strategy that involves linking of multiple brands from different companies in order to create a product indicative of ... 於 en.wikipedia.org -
#18.Co-branded partnerships with human brands - DiVA portal
Understanding the motivations behind co-branded product launches, the nature of the partnership, as well as the risks and involved is important to. 於 www.diva-portal.org -
#19.Co-Branding - TEXTILE VALUE CHAIN
The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more ... 於 textilevaluechain.in -
#20.4 Ways To Successfully Co-Brand - Kobe Digital
This highlights the importance of choosing a co-branding partner. 50% of consumers recognize Dorito's co-branded products with Taco Bell, ... 於 kobedigital.com -
#21.Co-branding: a smart strategy! - Wix.com
This win-win strategy is very easy to understand: it consists of a partnership between two brands, resulting in the creation of a unique product ... 於 specialchocolateship.wixsite.com -
#22.What Is Co-Branding? Strategies, Benefits, and Examples
There are numerous co-branding strategies when deciding the best way to proceed with a new product collaboration. It's important to know how ... 於 www.relevize.com -
#23.性別差異會影響消費者對於聯合品牌產品的態度?
的態度? Does Gender Difference Impact Consumers'. Attitudes toward High-tech Luxury Co-branded. Products? 企業管理學報第118 期(107 年09 月) 頁65-100. 於 www.dba.ntpu.edu.tw -
#24.What is Co-Marketing: How to Craft Strategic Partnerships [+ ...
Co -branding is when two or more brands combine their brand equity—their logo, name, and reputation in the market—into a single product or ... 於 www.shopify.com -
#25.What is Co-Branding? Pros & Cons and Examples
This type plays a role as a marketing strategy that includes the connection of multiple brands from different companies so that they can create a product ... 於 avada.io -
#26.The Ultimate Retail Co-Branding Guide for Marketers
Retail co-branding occurs when a brand partners with a retailer to strategically market together. This arrangement helps both the brand and retailer amplify ... 於 info.iconcommerce.com -
#27.How co-branding works: 7 great examples - 99Designs
Co -branding, also known as “strategic partnering," is a collaboration between two brands. Here we analyse successful co-branding partnerships and outline ... 於 99designs.com -
#28.Co Branding - London - Promo Brand
Promotional Products UK | Branded Products Swag Boxes & Merchandise London ... For more information and a free visual contact us at [email protected]. 於 promo-brand.co.uk -
#29.Co-Branding Logo Guide - Red Hat
Use the Red Hat logo to co-brand. ... Do not use product logos in co-brands. Almost anything can be co-branded for partner use. 於 www.redhat.com -
#30.Successful Co-Branding Examples and Why They Worked
Also known as a brand partnership, co-branding is the marketing strategy that two or more companies undertake together (not to be confused with ... 於 penji.co -
#31.What is Co-Branding and What are the Benefits? - Medium
This is when a company uses multiple brands together to introduce a single product or service. This is a great way to use the assets of both ... 於 medium.com -
#32.4 Essentials for Co-Branding Success - Visual Objects
Co -Branding is a tactical partnership strategy involving two brands coming together to market a new product or service under both brand names. 於 visualobjects.com -
#33.Co-branding: a popular form of strategic alliance
Co -branding is a form of trademark licensing. Accordingly, the potential product defect liability inherent in any trademark licensing deal is also a factor in ... 於 www.buildingipvalue.com -
#34.10 Examples of Co-Branding Done Right - Propr
1. Betty Crocker and Hershey's · 2. Nike and Apple · 3. Dawn Dishwashing Detergent and International Bird Rescue · 4. Taco Bell and Doritos · 5. Tide Plus Febreze ... 於 propragency.com -
#35.Co-Branded Merchandise - The ODM Group
Co -branding is a marketing strategy used by several different brand names to form an alliance. It helps promote their brand awareness and ... 於 www.theodmgroup.com -
#36.Co-Branding - A promotional product strategy | Impact
The right “big-brand” product gives your own brand credibility within your target market. It does it in the same way that conventional co-branding does. That is ... 於 www.impactnational.com.au -
#37.What Is Co-Branding? Top Examples Of Successful Partnerships
Co -branding is a strategic alliance between multiple brands that combines partner brand identities and resources on products or services for ... 於 brandmasteracademy.com -
#38.6 Co-Branding Examples to Kickstart Your Marketing ... - Pica9
The 6 Best Co-Branding Examples We've Ever Seen · 1. Nike & Apple · 2. Subaru & L.L. Bean · 3. Red Bull & GoPro · 4. Star Wars & COVERGIRL · 5. ICIC ... 於 www.pica9.com -
#39.Influencers Co-Branding: A Rising Trend
Intro to Influencers and Co-Branded Products and Companies. Brand names have always had value for as long as brands have existed. 於 influencehunter.com -
#40.Co-Branding - Definition, Uses and Examples - Marketing91
A co-branding campaign is a marketing strategy that involves two or more brands working together to create a unique product or service. This can ... 於 www.marketing91.com -
#41.Co-branding: What It Is and Why your Brand Should Use It
Co -branding is a marketing strategy where two brands collaborate together with the end goal typically being a new, collaborative product. We'll ... 於 sproutsocial.com -
#42.Brand Management - Co-branding - Tutorialspoint
Product -Service Co-branding − It is a co-branding between a product and a service. For example, Best Western International, Inc. owns and operates a chain of ... 於 www.tutorialspoint.com -
#43.Co-Branding With Discount Retailers Could Spell Trouble for ...
We go over how co-branding could affect your pricing strategy & your business. ... both chains would sell a selection of co-branded items at the same price. 於 www.pricingsolutions.com -
#44.Co-brand Definition & Meaning - Merriam-Webster
The meaning of CO-BRAND is to market or issue (something, such as a credit card) in conjunction with another company so that the product ... 於 www.merriam-webster.com -
#45.Co-Branding 101: Definition, Benefits & Best Examples
By definition, co-branding is a marketing strategy whereby two or more brands market a single product or service. 於 www.manypixels.co -
#46.Co-branding - Meaning, Types and Advantages and ...
Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. 於 www.managementstudyguide.com -
#47.The Age Of Fashion And Art Co-Branding Takes Center Stage ...
In short, the business of co-branding is a marketing strategy that merges multiple brand names as a strategic alliance based on a good or ... 於 www.forbes.com -
#48.AC Partner Co-Branding - Partnership Branding in Salesforce ...
AC Co-Branding app for partnership strategy. Brand and collaborate on promotional materials for your products and services by creating complementary ... 於 advancedcommunities.com -
#49.Co-Branding Advantages and Disadvantages - GoPromotional
In order to achieve certain goals, brands sometimes unite and delve into co-branding so as to name a new product. However, for the product ... 於 www.gopromotional.co.uk -
#50.Why Partner Co-Branding is Important + Best Practices
Co -branding refers to two or more companies collaborating to create a new product offering or promotion. It shares many elements with ... 於 www.allbound.com -
#51.Co-Branding Examples & Marketing - Video & Lesson Transcript
Co -branding exists when two different brands have worked together to create a new product. Some examples include Taco Bell's Doritos Locos tacos ... 於 study.com -
#52.Co-branding: brand equity and trial effects
Further, positive product trial seems to enhance consumers' evaluations of co-branded products, particularly those with a low equity constituent brand. Co- ... 於 www.museum.brandhome.com -
#53.The Powerful Benefits of Co-Branding - PrimePay
A huge bonus of co-branding is that the costs are typically split between both parties. This benefit allows for more creative ideas and ... 於 primepay.com -
#54.What Is Co-branding? (+Great Examples in the Marketplace)
Also referred to as a brand partnership, co-branding is defined by the alliance two or more brands form to create a product or service that ... 於 learn.g2.com -
#55.21 Examples of Successful Co-Branding Partnerships (And ...
Co -branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its ... 於 blog.hubspot.com -
#56.Brand Partnerships, Co-Branding, and Brand Collaborations
Co -branding is a strategy in which two or more brands come together to create a new product/ service that combines the strengths of each brand. 於 www.canny-creative.com -
#57.Co-branded Retail | Blog | CF Lac La Biche, Business Analyst
Co -branded ventures create unique customer experiences that expand the way we ... pop-up shops that combined socializing, eating and trying beauty products. 於 albertacf.com -
#58.Managing co-branding strategies: Global brands into local ...
A number of co-branding agreements have proliferated in a number of contexts, including advertise- ments, products, product placements, and retail outlets. In ... 於 www.sciencedirect.com -
#59.co-branding of luxury fashion brands and technology
Co -branded products are not only limited to goods, but they can also include services, for example, a co-branding partnership between a consulting services ... 於 conservancy.umn.edu -
#60.The Complete Guide to Co-Branding Partnerships - Breezy.io
Communications-based co-branding is when companies partner on a marketing campaign that jointly promotes one another's brands. This could be ... 於 breezy.io -
#61.Merchandise Ideas for Brands - Power of Co-Branding
Looking for merchandise ideas for your brand? We've got your inspo covered with some great ideas and the power of co-branding. 於 www.inck.com.au -
#62.Co-branding: cooperation or competition? - Lexology
For marketers, co-branding can be a form of line extension to create new products with a new feature – a trademark from a different company ... 於 www.lexology.com -
#63.Co-branding examples to prove its importance once and for all
A strategic business alliance made with the sole purpose of marketing a joint service or product. Co-branding provides a way for each of the ... 於 enterpriseleague.com -
#64.Co-branding: a quick guide to brand partnerships - FTA
A brand partnership is the alliance of two different companies, that get together to form and sell a new product indicative of both their identities. It can be ... 於 www.ftaccelerator.it -
#65.What You Need to Know About Co-Branded Packaging
Co-branded packaging is a strategic union between two or more separate brands. By leveraging each other's reputation, co-branded products offer ... 於 www.boxmaker.com -
#66.How Your Company Can Benefit from a Co-Branding - Latana
Co -branding is a branding & marketing strategy that utilizes two or more brands to promote or produce a shared product or service. Also known as ... 於 latana.com -
#67.Why co-branding partnerships are encouraged by product ...
consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, ... 於 www.agilitypr.com -
#68.Howdy, partner: A co-branding guide (with 5 examples) - Canto
This symbiotic relationship is like co-branding, in which two or more companies team up to create a product or service. 於 www.canto.com -
#69.CO-BRANDING PARTNERSHIPS - Supermarket News
Driving shoppers into supermarkets with national product brands has historically overshadowed food retailers' efforts to drive shoppers into their stores ... 於 www.supermarketnews.com -
#70.The Analysis of Brand Co-branding Strategy - Atlantis Press
marketing strategies for the managers of other luxury goods brands. Keywords: Co-branding, Brand collaboration, marketing strategy, Louis Vuitton, Supreme. 於 www.atlantis-press.com -
#71.13 Powerful Co-Branding Examples to Inspire your Business
1. Dr. Pepper + Bonne Bell 2. Ford + Harley Davidson 3. Pottery Barn + Sherwin-Williams 4. Kanye West + Adidas 5. Starbucks + Spotify 6. Taco Bell + Doritos 於 rockcontent.com -
#72.Top 6 Best Co-Branding Ideas that Made Massive Impacts on Us
Dr. Pepper & Bonne Bell Lip Smacker · Nike and Michael Jordan Air Jordan Sneakers · Kanye & Adidas Yeezy's Sneakers · Taco Bell & Doritos Special ... 於 logopoppin.com -
#73.Co-Branding Examples - [ 3 of the best partnerships ] - YouTube
3 of the best co - branding examples from recent times. ... Unlock your brand's full potential - Helping you to name your brand/ products or ... 於 www.youtube.com -
#74.Co-branding, how does it work and why is it useful? - Habefast
Find out more about co-branding in this article. ... of the identity and know-how of two brands for the production of a product or a service ... 於 habefast.ch -
#75.Co-Branded Advertising - Gourmet Ads
Co -branded advertising is a marketing strategy in which two or more brands will work together and sell their product as a bundle or package. 於 www.gourmetads.com -
#76.13 Tips for Growing Your Brand Through Strategic Partnerships
According to design experts in the field, co-branding is important as the path for delivering a one-of-a-kind product, for delivering ... 於 www.personadesign.ie -
#77.Co-branding - What Does It Mean? | Vipresponse
It is a customer's intuitive feeling and level of trust about a product, service, or company. Brand ends up in a customer's head and heart. It ... 於 vipresponse.nl -
#78.What Are the Benefits of Co-Branding? – PBS
Co-Branding Means Higher Campaign Budgets: · Customers Put More Trust On A Co-Branded Product: · You Benefit From The Customer Base Of The Other ... 於 www.primobonacina.com -
#79.The myths and realities of co-branding partnerships
Combines two or more brand identities; Creates a new product or service; Collaborates on marketing activities; Develops better brand equity ... 於 www.smartinsights.com -
#80.Co-Branding: Definition, Strategies, Examples - Investopedia
Co -branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. 於 www.investopedia.com -
#81.What is Co-branding? Learn How we Partner with Brands for a ...
Beyond just adding one brand's label to a product made by another company, brand identities mingle to create a stronger purpose and message. In this post, you' ... 於 healthyhumanlife.com -
#82.What Is Co-Branding? Strategies, Benefits and Examples
Co -branding is when two or more companies enter a partnership to develop and market a new product or service. 於 www.indeed.com -
#83.Co-Branding: 17 Great Strategic Business Partnerships - BMB
A business delves into co-branding when they create a new product for the partnership. For example, co-merchandising crackers and peanut butter ... 於 brandmarketingblog.com -
#84.“I choose you!” Pokémon co-branding promotion | KEBUKE ...
“I choose you!” KEBUKE signature black tea joins hands with Pokémon to release 6 co-branded cups and 2 cup seals, as well as 10 tailor-made products and 4 ... 於 kebuke.com -
#85.(PDF) Cobranding: A brand partnership and a new product
Co -branding is a form of cooperation between two brands with significant consumer recognition that results in the creation and introduction ... 於 www.researchgate.net -
#86.A Quick Dive into Co-Branding - Meltwater
The Apple Watch Nike is a good example of composite co-branding. Based on the Apple watch, Apple and Nike developed custom Nike-Apps that make ... 於 www.meltwater.com -
#87.10 Successful Co-Branding Examples From Well-Known ...
Airbnb and Flipboard. A very interesting co branding example is the cooperation of Airbnb and Flipboard. Airbnb is a platform that allows you to ... 於 www.nopio.com -
#88.Co-branding factors influence customer preference towards co ...
Inspired by this thought, this research is able to figure out brand personality, brand awareness, product fit and brand fit as significant drivers to customer ... 於 wkuwire.org -
#89.Co-branding: Definition, Perks, And Examples
An example of co branding is the Adidas and Kanye West cooperation. Developing the "Adidas Yeezy" collection of high-end footwear, apparel, and ... 於 www.janbaskdigitaldesign.com -
#90.Co-branded promotions: Key benefits and considerations for ...
Co -branding is a strategic marketing and advertising partnership between two brands, in which the promotional 'whole' is expected to be ... 於 www.snipp.com -
#91.Co-branding: A brand partnership and a new product
Second, it aimed to improve our understanding of the consumer evaluation of co-branded products by explicitly taking the role of the new product ... 於 repository.tudelft.nl -
#92.Smart or superficial? Buying luxury co-branded products
Buying luxury co-branded products ... Nowadays, co-branding between the beverage market and high-end goods is an increasingly sought-after ... 於 www.globaltimes.cn -
#93.Get Co-Branded Corporate Clothing - Brandelity
This affects the perceived value of your brand and your products or services. We have a range of co-branded corporate clothing to choose from. 於 brandelity.com -
#94.Co-branding – Definition, Importance, Types, & Examples
Co -branding is one such strategy wherein two or more brands strategically partner to form exactly a fresh and exciting marketing strategy. 於 www.feedough.com -
#95.Epic List of Co-branding Examples for 2022 - intribe
Co -branding is a brand partnership type that involves two or more brands collaborating on a new product or service. 於 www.intribe.co -
#96.Co-branding for Product Marketing: Benefits, Risks ... - LinkedIn
Co branding is incredibly powerful. When two strong brands come together it can amplify the reach of both. In the technology world there are many such examples, ... 於 www.linkedin.com -
#97.What Is Co-Branding? | The Branding Journal
Co -branding is the strategy that strives to capture the synergism of combining two well-known brands into a third, unique branded product (Rao and Ruekert, 1994) ... 於 www.thebrandingjournal.com -
#98.How Can Co-Branding Strategies Increase Future Purchase ...
perceived norm of luxury fashion goods and H&M products are among the key factors that influence one's intention to purchase a co-branded item. 於 thesis.eur.nl -
#99.Does Co-Branding Save Money in Marketing?
Co -branding entails two separate business entities joining forces to offer a product or service that leverages both brands. The alliance between Ford and ... 於 smallbusiness.chron.com