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實體店內消費者體驗之衡量，與續留意願關係探討 － 以健身類運動場所為例

為了解決To DO Fitness PTT的問題，作者曾家祺 這樣論述：

此研究試圖衡量消費者於健身房、俱樂部、運動中心以及私人運動教室的店內體驗，並探討在以提供實體服務為主的企業中，過往學者所發展出來的衡量架構ISCX(In-store customer experience)是否同樣能夠在不同領域和產業中使用。除此之外，由於台灣地區健身運動以連鎖健身為大宗，而續約議題一直是全球健身產業關注的焦點議題，因此本研究也將討論在健身房、俱樂部、運動中心以及私人運動教室中的店內體驗與消費者在該運動場域的滿意度以及續約意願的關係為何，此研究結果將能提供從業人員改善店內體驗的方向，並且確實能夠有效提升消費者滿意度及續約意願。此研究考量到構念驗證、統計方法和樣本資料隨機性等原

因選擇採用問卷調查，並透過臉書、批踢踢等健身族群之不同社群平台進行發放。回收之資料後依序進行資料前處理、敘述統計並以PLS-SEM進行結構方程模型分析。結構方程模型分析包含對店內體驗構念之驗證性因素分析和店內體驗、滿意度以及續留意願之路徑分析。分析結果顯示，運動健身場所之ISCX由認知體驗和生理體驗所組成，情感體驗和生理體驗並沒有達到統計上顯著之結果。而店內體驗ISCX對滿意度和續約意願有具有顯著正向關係，滿意度對敘消費者續留意願亦有顯著正向關係。此研究結果發現過往學者所提出之顧客體驗構念要素在不同領域應用下未必皆能獲得正向顯著之結果。因此，顧客體驗之要素必須要考量是用產業和消費者之消費型態而

有不同的調整。此研究將近年行銷領域頻繁提及之顧客體驗和續留意願概念應用於運動健身場館領域，不僅拓展行銷領域理論的應用範疇，也為運動健身從業者提供在顧客體驗組成要素的改善方針，進而提升顧客滿意度和續留意願。關鍵字：顧客體驗、店內體驗、忠誠度、續留意願、結構方程模式

Employees' Exceedingly Difficult Goals and Subjective Well-Being: A Moderated Mediation Model of Emotion Regulation and Goal-Striving Stress

為了解決To DO Fitness PTT的問題，作者王敏如 這樣論述：

Employees’ well-being in the workplace is paid more attention nowadays because people’s work and life are inseparable. Job performance has a huge impact on the employee’s mental state and vice versa. Setting a challenging goal is an organizational strategy for motivating employees to reach higher p

erformance. It is not surprising that exceedingly difficult goals raise goal-striving stress and damage employee’s subjective well-being. This study examined the psychological consequence of exceedingly difficult goals in goal-setting theory and provided companies with directions to solve this issue

. The number of valid questionnaires were collected 356 Taiwanese high-tech engineers via online survey through the PTT tech-job page. We analyzed the data by PROCESS and tested the mediation effect of goal-striving stress on the negative relationship between exceedingly difficult goals and subjecti

ve well-being and also emotion regulation with two dimensions of cognitive appraisal and expressive suppression had significant moderation on the indirect effect of exceedingly difficult goal on subjective well-being via goal-striving stress. This study found that goal-striving stress mediated the e

ffect of exceedingly difficult goals on subjective well-being, and only expressive suppression moderated the indirect effect of exceedingly difficult goal on subjective well-being via goal-striving stress rather than cognitive appraisal. This study fulfilled the research gap on the consequence of ov

er challenging goals applied by goal-setting theory and expand the literatures on emotion regulation strategy selecting. We highly recommend companies starting to revisit their motivation strategy, develop stress management and emotion regulation training courses, and set proper support policies to

improve employees’ well-being.