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擴增實境APP顧客體驗之探討-以美妝產業為例

為了解決IKEA Place apk的問題，作者江嘉芳 這樣論述：

Table of ContentsTitle Page iLetter of Approval iiAbstract in Chinese iiiAbstract in English vAcknowledgements viiTable of Contents viiiList of Tables xList of Figures xiChapter 1 Introduction 11.1 Research Background 11.2 Research Motivation 41.3 Research Purposes

5Chapter 2 Literature Review 82.1 Augmented Reality (AR) 82.2 Customer experience 102.3 Customer engagement 152.4 Self-brand connection 202.5 Customer loyalty 232.6 Company support 24Chapter 3 Research Methodology 263.1 Conceptual Research Framework 263.2 Research Hypot

hesis 273.3 Operational Definition include Measuring Items 313.3.1 Information 313.3.2 Personalization 323.3.3 Utilitarian 333.3.4 Self-brand connection 343.3.5 Customer Loyalty 353.3.6 Company Support 363.4 Sampling and Data Collection 373.4.1 Sampling 373.4.2 Data Col

lection 373.5 Questionnaire Design and Pre-testing 383.5.1 Questionnaire Design 383.5.2 Pre-testing 39Chapter 4 Data Analysis and Results 404.1 Descriptive Statistics 404.2 Exploratory Factor Analysis 424.3 Measurement Model 444.3.1 Confirmatory Factor Analysis 444.3.2 Rel

iability and Validity Analysis 454.3.3 Correlation Analysis 464.3.4 Common Method Bias 494.4 Structural Equation Model(SEM) 494.4.1 Structural Model 494.4.2 Hypothesis Testing 504.4.3 Moderating Effect Testing 524.4.4 Summary of Hypothesis Testing 56Chapter 5 Discussion and C

onclusion 575.1 Discussion 575.1.1 The effects of information and personalize of beauty AR APP featuresand using external reaction, self-brand connection. 575.1.2 The effects of customer engagement of using external reaction andself-brand connection on customer loyalty. 585.1.3 The moder

ating effects of company support to customer engagement ofusing external reaction and self-brand connection. 585.2 Managerial implications 605.3 Limitations and Future research 62References 64

服裝輔料產業整合轉型策略之探討

為了解決IKEA Place apk的問題，作者何希麟 這樣論述：

本研究主要目的是為探討台灣服飾產業，曾經在 60.70年代為台灣外銷出口創下佳績，同時也帶動上游紡織布業的發展，和設計新穎圖案的專業研發，以及印染業的技術突破，更甚至影響下游產生另一批輔料業者，大小廠家不下數萬家。所謂輔料也就是成衣副料/零配件，但是隨著 80年代台灣經濟成長，薪資上漲，幣值的升值等因素，這些勞力密集的產業遂被中國大陸與東南亞、中亞、中南美、非洲等開發中國家逐漸取代，競爭力盡失。曾幾何時這些為台灣出口創匯立過汗馬功勞的尖兵們，如今多流落異地他鄉各自求生存。台灣服裝輔料產業整個幾近空洞化，這個產業鏈可以從台北市的迪化街布市及永樂市場布匹批發市場現今的景氣窺知一二。從鼎盛時期到如

今零星錯落，盛景不再令人唏噓。本人身為服裝輔料行業其中一份子，深感此行業沒落。因此就以本公司PK實業為個案，營運三十多年來的心得想法，經歷過營運重心的遷徙轉換策略，尚得以殘存至今，同時經兩年來EMBA 課程的薰陶洗禮，遂有把數年來公司運作經驗與理論結合的念頭，從學術觀點探討下一步該有的經營策略與轉型升級。